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ARPU (Average Revenue Per User)

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  3. ARPU (Average Revenue Per User)

‘Average revenue per user’ is the mean average revenue attributed to a single player and is calculated by the total revenue divided by the total number of players; both paying and non-paying.

This term is interchangeable with LTV (Lifetime Value). Note that ARPU is distinct from ARPPU.

(Pronounced “Arp-Ooh”)

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