The process of editing and refining a game’s listing on a digital platform or storefront to improve its chances of appearing to more traffic. The collection of techniques that make up ASO may involve editing the store page copy, reworking visual assets such as a game’s icon, encouraging user reviews, and improving game performance. That effort can result in a given game seeing higher and more frequent appearances in app store search results, better CTR (click-through rate) and more frequent featuring.

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