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DAU (Daily Active Users)

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  3. DAU (Daily Active Users)

‘Daily active users’ refers to the number of unique players playing on a given day (a 24–hour period). It is often graphed overtime as an at-a-glance measurement of a game’s growth, but an average can also be used as a measurement of a game’s reach.

As such, it is related to and comparable with MAU (‘monthly active users’).

(Pronounced “dauwh”)

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