Skip to content
Department of Play
Videogame's First Management Consultancy
Department of Play
  • Consulting Services
  • Blog
  • Mobile Top Grossing
  • Industry Glossary
  • Contact
  • Consulting Services
  • Blog
  • Mobile Top Grossing
  • Industry Glossary
  • Contact

MAU (Monthly Active Users)

You are here:
  1. Home
  2. Glossary Item
  3. MAU (Monthly Active Users)

‘Monthly active users’ refers to the number of unique players playing on a given month. This may be either a calendar month, which can vary in length, but more commonly is defined as 28 days. Much like DAU (‘daily active users’), MAU is used as a measurement of a game’s health, growth or reach.

(Pronounced “mauwh“)

« Back to Glossary Index
Share this post
Share on FacebookShare on Facebook TweetShare on Twitter Share on LinkedInShare on LinkedIn
Copyright 2018-2019 - Luton & Son Limited
Go to Top