Department of Play pulled together a world-class team quickly, letting us efficiently explore a concept. The rapid iteration and regular discussions let us understand the process and steer the final product. We will work with the team again in the future.

Cyril Barrow
Cyril BarrowVP Operations, Rovio

Department of Play gave expert insights into the mobile market which helped accelerate our mobile product strategy. Will assisted our teams in gaining knowledge and confidence in their mobile product design.

Phil MansellCEO, Jagex

Will is one of the most creative, ambitious, thoughtful, and aggressive free-to-play game designers I’ve worked with.

Suleman AliCEO, TinyCO

Will is a very talented game designer. He has a keen understanding of mobile F2P games and is not afraid to challenge assumptions.

Kenshi ArasakiCEO, A Thinking Ape

I worked with Will both as Senior Product Manager for Angry Birds 2 and founding Product Lead at Rovio London. Will has fascinating instincts when it comes to F2P design: Very easy to discuss high-level or deep matters. I warmly recommend working with him.

Wilhelm TahtEVP Games, Rovio