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Daily Archives: 1st June 2020

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A Guide to LTV – Part 1: Why It’s Important and How to Model It

BlogBy Matt Frenchman1st June 2020

In this specially contributed piece Matt Frenchman, co-founder and CEO of game and app studio financing platform Sugar, takes a look at the sometimes misunderstood art of modelling and calculating LTV, and why it matters to the success of your next mobile game. If you are working on building a successful free-to-play game studio or…

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