AppMagic: AppLovin May Have Acquired Superpowers

In this specially contributed piece, AppMagic CEO and Founder Max Samorukov considers what AppLovin’s purchase of Adjust means as Apple’s looming IDFA changes are set to complicate the world of mobile ad targeting and tracking. What’s Going On? In summer 2020, Apple announced its new ATT (App Tracking Transparency) policy that seriously restricts mobile apps’…

Rise & Fall Guys: How to Save a Hit

Launch Date: August 4th, 2020Developer: MediatonicFormats: PC, PS4Status: Public launchGenre: Battle royale/platformerSimilar to: Fortnite, Tetris 99 In the midst of a year consumed by the COVID-19 pandemic, an atypical battle royale game emerged as something of a star of 2020. That game was Fall Guys, and for a few weeks after its launch on PC…

Deconstructing Respawn’s Battle Royale: Apex Legends

What Is It? Launch Date: 4 February 2019Developer: Respawn EntertainmentPublisher: Electronic ArtsStatus: WorldwidePlatforms: PS4, Xbox One and Windows.Plus Switch (confirmed) and mobile (rumoured).Genre: FPS.Similar to: PUBG, Fortnite and Call of Duty: Warzone. Most significantly, Apex Legends marks Electronic Arts’ move on the battle royale space dominated and defined by Fortnite and PlayerUnknown’s Battlegrounds (commonly, ‘PUBG’).…