AppMagic: AppLovin May Have Acquired Superpowers
In this specially contributed piece, AppMagic CEO and Founder Max Samorukov considers what AppLovin’s purchase of Adjust means as Apple’s looming IDFA changes are set to complicate the world of mobile ad targeting and tracking. What’s Going On? In summer 2020, Apple announced its new ATT (App Tracking Transparency) policy that seriously restricts mobile apps’…