Here at Department of Play our clients often ask us about the sheer breadth of tools available to those that make and publish mobile games. From ad-tech offerings to data platforms, there are a somewhat bewildering array of options, and it’s not always immediately clear what differentiates even the most popular tools.With that in mind,…
For the past handful of years, the rise of hypercasual has become something of an obsession for developers, publishers and investors alike. Truly cementing its presence in the F2P mobile game market through 2018, the hypercasual form arrived with dazzlingly low CPIs and the promise of beguiling even larger audiences than casual and midcore. Here…
In this specially contributed piece Matt Frenchman, co-founder and CEO of game and app studio financing platform Sugar, takes a look at the sometimes misunderstood art of modelling and calculating LTV, and why it matters to the success of your next mobile game. If you are working on building a successful free-to-play game studio or…