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Glossary

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  2. Glossary
  • ARPPU (Average Revenue Per Paying Player)
  • ARPU (Average Revenue Per User)
  • ASO (App Store Optimisation)
  • Core Loop
  • DAU (Daily Active Users)
  • Economy
  • FTUE (First Time User Experience)
  • Itemisation
  • Loss Aversion
  • LTV (Lifetime Value)
  • MAU (Monthly Active Users)
  • NUX (New User Experience)
  • Onboarding
  • Progression Vector
  • Tutorial
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