- ARPPU (Average Revenue Per Paying Player)
- ARPU (Average Revenue Per User)
- ASO (App Store Optimisation)
- Core Loop
- DAU (Daily Active Users)
- Economy
- FTUE (First Time User Experience)
- Itemisation
- Loss Aversion
- LTV (Lifetime Value)
- MAU (Monthly Active Users)
- NUX (New User Experience)
- Onboarding
- Progression Vector
- Tutorial