Skip to content
Department of Play
Videogame's First Management Consultancy
Department of Play
  • Consulting Services
  • Blog
  • Mobile Top Grossing
  • Industry Glossary
  • Contact
  • Consulting Services
  • Blog
  • Mobile Top Grossing
  • Industry Glossary
  • Contact

Glossary

You are here:
  1. Home
  2. Glossary
  • ARPPU (Average Revenue Per Paying Player)
  • ARPU (Average Revenue Per User)
  • ASO (App Store Optimisation)
  • Core Loop
  • DAU (Daily Active Users)
  • Economy
  • FTUE (First Time User Experience)
  • Itemisation
  • Loss Aversion
  • LTV (Lifetime Value)
  • MAU (Monthly Active Users)
  • NUX (New User Experience)
  • Onboarding
  • Progression Vector
  • Tutorial
Industry-Leading Consultancy
We are a boutique videogames consultancy helping some of the world's biggest publishers and developers make better games. Find out how we can help.

Subscribe to our mailing list
Free-to-Play book
Recent blogs
  • Guide to UA: Modelling Cashflow for Rapid Growth
  • The Science of Game Platforms Part 2: How Sales Drop, and What You Can Do
  • The Science of Game Platforms Part 1: How Platforms Evolve, and Adapting to Thrive
  • Deconstructing Respawn’s Battle Royale: Apex Legends
  • Themed for Success: A Statistics-Based Approach To Matching Game Genre and Setting
Copyright 2018-2019 - Luton & Son Limited
Go to Top