4 Predictions for Hypercasual in 2019
Just when the mobile F2P market was threatening to get stale, along came hypercasual. As the star of 2018 with Zynga snapping up Gram Games for $250m and Voodoo raising $200m from Goldman Sachs, where does the genre go next? Here’s my key predictions for 2019. 1. CPIs Will Rise Hypercasual is predicated off buying users…