F2P, Regulation & Our Responsibility To Players

This article first appeared as the opening column in issue 20 of Wireframe. Free-to-play has brought gaming to billions of new players across the globe: from the middle-aged Middle Americans discovering hidden object puzzles to the hundreds of millions of mobile gamers playing MOBAs in China. People who wouldn’t (or couldn’t) buy games now have…

4 Predictions for Hypercasual in 2019

Just when the mobile F2P market was threatening to get stale, along came hypercasual. As the star of 2018 with Zynga snapping up Gram Games for $250m and Voodoo raising $200m from Goldman Sachs, where does the genre go next? Here’s my key predictions for 2019. 1. CPIs Will Rise Hypercasual is predicated off buying users…

The Principles of Building A Game Economy

What Is It? Economics is a large field of study covering how and why the production, consumption and transfer of items occur. For example, the UK’s economy is defined by the complex flow of money between corporations, households and the government. Why Is It Important? As games become more complex with currencies being created, used…

Read Mathematics of Balance for Free

Today new industry magazine Wireframe hit shelves across the UK. My eight page article The Mathematics of Balance: Part 1 features, giving a complete introduction to curves and probability. While the mag costs a measly £3, you may know that I’m a big fan of free things. Well, the good news is you can download…

10 Common Mistakes of F2P Product Managers

Being a PM is often equated to being the “CEO of a product” and requires a multi-disciplined skill set including design, business, analytics and leadership all in one person. The complexity and relative youth of this discipline means that PM and other product leaders rarely get the mentorship they need and I see many PMs…