Department of Play founder and Chief Product Consultant. Will has worked at the likes of SEGA and Rovio, took Angry Birds 2 top 50 grossing and is author of Free-to-Play: Making Money From Games You Give Away.

Guide: How To Deconstruct Games Better

Guide: How To Deconstruct Games Better

The process of deconstruction can be fundamental in defining the success and quality of your next game project. As such, understanding the process of ‘deconstruction’ could be considered a key skill within game design, yet it is so often misunderstood or given passing attention. Viewing a game through a deconstructive lens lets you build a…

Rise & Fall Guys: How to Save a Hit

Launch Date: August 4th, 2020Developer: MediatonicFormats: PC, PS4Status: Public launchGenre: Battle royale/platformerSimilar to: Fortnite, Tetris 99 In the midst of a year consumed by the COVID-19 pandemic, an atypical battle royale game emerged as something of a star of 2020. That game was Fall Guys, and for a few weeks after its launch on PC…

Deconstructing Respawn’s Battle Royale: Apex Legends

What Is It? Launch Date: 4 February 2019Developer: Respawn EntertainmentPublisher: Electronic ArtsStatus: WorldwidePlatforms: PS4, Xbox One and Windows.Plus Switch (confirmed) and mobile (rumoured).Genre: FPS.Similar to: PUBG, Fortnite and Call of Duty: Warzone. Most significantly, Apex Legends marks Electronic Arts’ move on the battle royale space dominated and defined by Fortnite and PlayerUnknown’s Battlegrounds (commonly, ‘PUBG’).…

Deconstructing Supercell’s Match-3: Hay Day Pop

What Is It? Launch Date: 16 March 2020.Status: Soft Launch (New Zealand, Australia and Finland).Genre: Puzzle / City Builder.Similar to: Gardenscapes, Toy Blast, Hay Day and Candy Crush Saga. Supercell, the studio behind Clash of Clans and Clash Royale, are revisiting their first breakout hit, Hay Day. However, where Hay Day was a farming sim…