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Tag Archives: grokability

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Building Successful Games: 6 Key Lessons from Arcades

BlogBy Will Freeman and Will Luton13th July 2021

The idea that developers and publishers of contemporary games can take meaningful, monetising lessons from the heritage of arcade gaming might sound counterintuitive. Arcade gaming today is often thought of as a dwindling niche where a handful of players remain devotedly committed to punishingly difficult games that ostracise larger audiences.That model appears to have very…

Retention Framework: Keep Your Players Forever

BlogBy Will Luton and Will Freeman4th May 2020

Here at Department of Play, many of our clients are deeply interested in improving player retention in their free-to-play and paid games. The reasoning behind that fascination is fundamentally straightforward. The longer a player is retained the more time they spend engaged with a game, broadening their opportunity to spend. So far, so simple. But…

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