This article first appeared as the opening column in issue 20 of Wireframe. Free-to-play has brought gaming to billions of new players across the globe: from the middle-aged Middle Americans discovering hidden object puzzles to the hundreds of millions of mobile gamers playing MOBAs in China. People who wouldn’t (or couldn’t) buy games now have…
Just when the mobile F2P market was threatening to get stale, along came hypercasual. As the star of 2018 with Zynga snapping up Gram Games for $250m and Voodoo raising $200m from Goldman Sachs, where does the genre go next? Here’s my key predictions for 2019. 1. CPIs Will Rise Hypercasual is predicated off buying users…
Being a PM is often equated to being the “CEO of a product” and requires a multi-disciplined skill set including design, business, analytics and leadership all in one person. The complexity and relative youth of this discipline means that PM and other product leaders rarely get the mentorship they need and I see many PMs…