Here at Department of Play our clients often ask us about the sheer breadth of tools available to those that make and publish mobile games. From ad-tech offerings to data platforms, there are a somewhat bewildering array of options, and it’s not always immediately clear what differentiates even the most popular tools.
With that in mind, we’re launching a series of interviews with the creators of mobile game tools, from the high profile to hidden gems you should know about. The idea is simple; we’re building a resource to help you understand which tools can be essential to your game or company’s success.
We started with an interview with Max Samorukov, a game developer who became founder and CEO of AppMagic in his quest to build a market analysis tool that remained accessible to the broad community of game makers.
So check out the story that inspired AppMagic, and keep an eye out for more of our Tool Spotlight video interviews.
About the author
Department of Play founder and Chief Product Consultant. Will has worked at the likes of SEGA and Rovio, took Angry Birds 2 top 50 grossing and is author of Free-to-Play: Making Money From Games You Give Away.
Will Freeman is a freelance video game journalist, editor, copywriter, consultant, and event curator, having served and covered the game industry for over 15 years. Having worked with The Guardian, The BBC, BAFTA, Edge, Ukie, Tiga, Vice, GamesIndustry.biz, PocketGamer, MCV, Develop and more, he is also a devotee of arcade gaming, technology and culture, a published author, and a competitive yo-yoer.
