Guide: Harnessing the Hybridcasual Opportunity

For the past handful of years, the rise of hypercasual has become something of an obsession for developers, publishers and investors alike. Truly cementing its presence in the F2P mobile game market through 2018, the hypercasual form arrived with dazzlingly low CPIs and the promise of beguiling even larger audiences than casual and midcore. Here…

Retention Framework: Keep Your Players Forever

Here at Department of Play, many of our clients are deeply interested in improving player retention in their free-to-play and paid games. The reasoning behind that fascination is fundamentally straightforward. The longer a player is retained the more time they spend engaged with a game, broadening their opportunity to spend. So far, so simple. But…