Here at Department of Play our clients often ask us about the sheer breadth of tools available to those that make and publish mobile games. From ad-tech offerings to data platforms, there are a somewhat bewildering array of options, and it’s not always immediately clear what differentiates even the most popular tools.With that in mind,…
For the past handful of years, the rise of hypercasual has become something of an obsession for developers, publishers and investors alike. Truly cementing its presence in the F2P mobile game market through 2018, the hypercasual form arrived with dazzlingly low CPIs and the promise of beguiling even larger audiences than casual and midcore. Here…
In this specially contributed piece Matt Frenchman, co-founder and CEO of game and app studio financing platform Sugar, takes a look at the sometimes misunderstood art of modelling and calculating LTV, and why it matters to the success of your next mobile game. If you are working on building a successful free-to-play game studio or…
Here at Department of Play, many of our clients are deeply interested in improving player retention in their free-to-play and paid games. The reasoning behind that fascination is fundamentally straightforward. The longer a player is retained the more time they spend engaged with a game, broadening their opportunity to spend. So far, so simple. But…
What Is It? Launch Date: 16 March 2020.Status: Soft Launch (New Zealand, Australia and Finland).Genre: Puzzle / City Builder.Similar to: Gardenscapes, Toy Blast, Hay Day and Candy Crush Saga. Supercell, the studio behind Clash of Clans and Clash Royale, are revisiting their first breakout hit, Hay Day. However, where Hay Day was a farming sim…
18 months ago I started thinking about lots of big questions: How will we work in the future? What are the problems facing games companies? How can I help? As these questions bounced around my head, I began to realise the answer was incredibly interconnected. I believed there was a demand for some kind consultancy…
Our CEO Will Luton talks about why we chose not to have an office, the great things it did for Department of Play and the great things it can do for you too. When I founded Department of Play, I was used to working in huge companies, with huge buildings jam-packed with facilities that seemed…
Warframe is a silent success that has defines what a free-to-play PC and console hit can look like: High production values, slick gameplay, hardcore mechanics and monetision that keeps players happy. Launched by Unreal co-creators Digital Extremes in 2013 – as the studio’s last ditch attempt to save itself – the title was met with…
It is increasingly common for our clients to ask us to advise on player-friendly monetisation that explicitly excludes loot boxes. And this is a timely way to be thinking: Following Belgium’s outright ban on loot boxes, causing devs including Nintendo to pull games from the region, a committee of MPs in the UK last week…
This article first appeared as the opening column in issue 20 of Wireframe. Free-to-play has brought gaming to billions of new players across the globe: from the middle-aged Middle Americans discovering hidden object puzzles to the hundreds of millions of mobile gamers playing MOBAs in China. People who wouldn’t (or couldn’t) buy games now have…